We are excited to announce that Lifepanel is now live in Kosovo! This marks an important step in expanding our probability-based online panel across Europe and strengthening our presence in the Balkans.
Kosovo is not only one of Europe’s youngest countries politically, but also the youngest by demographics. With an average age of under 30, Kosovo has the most youthful population in Europe. This is reflected in our panel demographics, giving researchers direct access to insights from one of the most dynamic audiences in Europe.
The Western Balkans remain one of the regions in Europe where online research panels are still underdeveloped. Much of the research here still relies on CATI (telephone interviews) and face-to-face interviewing, methods that are valuable but often more costly and time-intensive. With Lifepanel’s launch in Kosovo, we are helping to close this gap by offering a reliable online alternative that is firmly rooted in probability-based methodology.
A probability panel is built using scientific sampling methods where every individual in the target population has a known and non-zero chance of being selected. One of the most used recruitment method for probability panels is the Random Digit Dialing (RDD), where the sample is being randomly generated by computer-aided phone number generation and participants are then matched and verified with the numbers.
At Lifepanel, our panels are built with rigorous probability-based sampling to ensure maximum accuracy and representativeness. This type of recruitment enables higher data quality and better support for population-level inference.
Lifepanel is recruited through offline probability methods:
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Telephone (CATI) outreach using randomly generated mobile and landline numbers
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SMS invitations sent directly to randomly selected respondents
This ensures that every individual has a chance to be invited, avoiding the self-selection bias common in opt-in access panels. Once recruited, respondents participate in surveys online, providing a scalable and efficient solution while maintaining methodological rigour.
With this launch, researchers gain a powerful tool for:
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Social Research: Understanding values, behaviours, and societal changes among one of the youngest populations in Europe.
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Policy Research: Gathering evidence to inform decision-making and measure the impact of policies at both national and regional levels.
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Cross-Country Comparative Studies: Adding the Western Balkans into pan-European research projects with harmonised, transparent data collection.
At Lifepanel, we believe that credible research starts with credible data. Our probability online panel is built using scientifically validated sampling frames and data collection ensuring that every member represents a segment of the broader population. The invite-only method for panel participants and the panelist verification ensures that no panelist can willingly join if not invited and they can not be part of a survey if not present in a ranomly generated sample.
This allows our clients—governments, universities, and research institutions—to base decisions on trustworthy insights, not just convenient data.
Our panels are currently active in multiple countries, each tailored to meet national standards of representativeness and methodological rigor. By combining precision with reach, we ensure your research is both robust and relevant.
The launch in Kosovo underlines Lifepanel’s commitment to extend high-quality, probability-based online research across Europe. As we expand, we continue to focus on transparency, representativity, and accessibility—ensuring that researchers can trust the insights they derive from our panel.
